Luminate has released ratings that include the first week of Season 3 episode with
Strange New World being 10th and with 249.2 million minutes watched.
Note Luminate does its ratings in a different manner than Nielsen and can have wildly different results (In some cases significantly higher some significantly lower). One difference is Luminate only bunches ratings by season, not by series. Nielsen groups its streaming ratings by full series. But even with those limitations the numbers can be wildly different (as you can see series that are only one season have wildly different results) between the two companies.
As Luminate has only been releasing information for right over two years. Discovery's final season and Section 31 are the only Trek related programming that would have been possible to Track. Both tracked higher on Nielsen's reports. In fact discovery never Tracked and could have on 5 different weeks with ratings ranging from 151 to 181 million minutes. Those weeks include all but one of the weeks it Tracked on Nielsen with between 80, to a 100 million more views per Nielsen's charts.
So don't think you can compare apples to apples between the two companies.
As you’ve said, it’s not apples-to-apples. This is still an interesting data point, though, so I appreciate your posting it!
Hmm. It’s tough to gauge this. 249.2 million minutes is pretty good, but it would be factoring two episodes into the equation, rather than one. Not everyone will have watched both of the new episodes within the first week, but I have to imagine that
most will have done so by now. Beyond just that, each Nielsen week will be cumulative as a season goes on; Picard’s series finale struck the (damned good) 400-million estimate on Nielsen, but that wasn’t just from “The Last Generation”, of course. There might have been folks watching the last three, four, perhaps all ten third-season episodes in that week!
It’s fascinating just how dramatically the numbers can morph between Luminate’s practice and Nielsen’s more familiar one, but at least in that sense they aren’t totally at-odds in methodology. Still, I’d be willing to bet that “Hegemony, Part 1” got a lot of playback in season three’s premiere week, but we don’t see its impact here, thanks to Luminate’s apparent practices? (We did see SNW pop up on Nielsen a couple of weeks ago, however - doubtless due to rewatches in the lead-up to the premiere!)