I saw a similar discussion in the Superman thread and I realized that growing up with Batman and Superman made me a lot easier on continuity obsession than others. I welcome variety in my storytelling, not limitations.
Stuff like Superman, Batman, Bond, etc get constant reboots. I personally would have really like a complete Reboot of Trek. No alternate realities or anything like that. Just a clean remake/reboot. Recast everyone. Rewrite stories, make new ones, add new characters, make Spock female and Kirk a middle aged Italian. Whatever.