The reason why I bring up Canadian viewership numbers when I talk about the popularity of NuTrek shows:
1) These are actual viewership numbers. Not rankings or what is "trending".
2) The numbers are for current episodes. The only US viewership numbers (Nielsen) that exist are for Discovery season 1 when CBS decided to broadcast it in late 2020.
https://pbs.twimg.com/media/EtmhIheXIAEKRDv?format=png&name=orig
https://pbs.twimg.com/media/EtmhIlWWQAAvUb1?format=png&name=orig
3) The viewership numbers are from a reputable source. Numeris is the main Canadian audience measurement organization. It's the Nielsen of Canada.
4) You can cross-compare shows from different broadcasters. The Numeris Top 30 is an overview of the entire broadcast landscape and you can directly compare shows.
How do you compare a show on rank 1-10 on Paramount vs rank 1-10 on Netflix/Disney/Amazon without knowing the metric behind it.
You can compare shows from the same streaming service but not cross-compare.
The only service where you can compare shows across streaming providers is "Nielsen Streaming Content Ratings" (Amazon, Disney, Hulu, Netflix, and Apple are working with Nielson, Paramount is not) or "Samba TV" but they don't release a ranking to the public for free.
5) There is a strong correlation in search volume for NuTrek shows in the U.S. and Canada. Both short-term and long-term.
US/CA Web 12 months:
US/CA Web 5y:
I think Canadian viewership numbers are a good proxy for the viewership numbers in the U.S.