I doubt it’s some sort of concerted effort. I agree that the pre-release backlash feels noticeably more vicious this time around, but I think it’s more or less the usual dynamic of loud negative voices drowning out the more reasonable people willing to wait before they form their opinion. And I suspect it’s actually an accumulation of several factors why
Starfleet Academy specifically is facing such negative reactions:
- I think there’s a sort of “accumulated frustration” going on, where the backlash is intensified by the fact that Starfleet Academy is the latest in a line of Trek productions many people have felt alienated by. It’s not only “the new Star Trek show”, it’s “yet another one of those Star Trek shows.” Repeated negative experiences with recent Trek shows have eroded trust, causing many fans to respond to any new announcements with rejection and skepticism instead of open-mindedness and curiosity.
- More than ever before many people feel this show is not aimed at them. We had Trek shows aimed at kids before, but this is the first show that feels to many like it’s not only aimed at a young adult audience, but also one that’s predominantly female. Many see elements like the campus setting, emotional drama, romance and interpersonal conflict as inherently “female coded”. And even though in reality the nerd viewership is much more diverse, of course, nerd culture in online spaces is still very much dominated by young and middle-aged males. This results in a strong hostile response.
- Along those same lines, I think there’s a sort of “emotional ownership” going on with Star Trek, which might differentiate it from other IPs. Many fans don’t just “like” Star Trek, it’s a way of life. It shaped their worldview and moral compass, which leads to protective behavior and strong disappointment rather than simple dislike. This might explain why the language people use to criticize the show before it’s even out feels very personal, betrayed and vicious.
- Culture war nonsense: It’s just the way online discourse has become; discussion around modern media is always highly polarized, but with Star Trek it’s often very pronounced. IMHO, Trek has always been “socially progressive”, but today’s culture war lens treats any new show as a battlefield. Every casting choice, every character’s sexuality, every trailer — it’s all seen through that lens. This leads to reactive hostility based on imagined content and not what the show is actually about.
- And finally, most social media platforms amplify outrage by rewarding emotionally charged negativity, often making the harshest reactions far more visible. Rage and doomposting get engagement. It sucks, but that’s where we are right now.