ST-One
Vice Admiral
From Deadline Hollywood:
Fandango surveyed more than 4,000 moviegoers planning to see Star Trek and found: 83% plan to see the movie on opening weekend; 10% plan to show up at the theater in some kind of Star Trek costume; 48% are fans of producer-director JJ Abrams; 47% are fans of Heroes star Zachary Quinto; and 67% are male.
There it is...most tickets are going to JJ fans and Zach fans. That's the draw, not the subject matter.
So? They come despite the subject matter. Which, to be frank, has a pathetic reputation amongst the non-fan audiences.