What you call pandering, I call inclusion.
Exactly - my friend has recently become a big fan of a hospital drama in the UK called Holby City because two of their main female middle-aged characters are (have been, I think one of them has now left) involved in a same-sex relationship. This show has had lesbian, bisexual and gay characters in the past - but this is the first time, as a forty-something year old, she has seen a character she can identify with.
Likewise, many shows have had gay characters - but this is the first time that, as a 35 year old, that I am seeing a gay character on television that I might be able to identify with.