I feel it was limited by the half-hour format. The whole concept would have made for a great hour-long episode.
Kor
I've seen all the TAS episodes, but I'm much less familiar with TAS than the other series. It is an unusual program- an adult series posing as a kids show (although that applies more to some episodes than others.)
It was never "posing" as a kids' show. It was specifically promoted as the first Saturday morning animated series aimed at adult viewers.
It was never "posing" as a kids' show. It was specifically promoted as the first Saturday morning animated series aimed at adult viewers. People just assumed it was a kids' show because it was a Saturday morning animated series.
But I am curious — from where are your deriving this claim?
In June 1973, Norm [Prescott] was interviewed for a Newspaper Enterprise Association story about Star Trek, in which he said, "This is the first attempt to do an adult show in animaiton. Never before has an adult audience been challenged to watch a Saturday morning show. We feel it is a bold experiment."
I just spent about a half-hour cruising ProQuest for articles from 1970-79 with "Star Trek" and "Filmation" in them, and the press coverage there all classifies the show as a children's program:
I also have to include this pan from Leonard Maltin, which doesn't really cover this point, but is too interesting not to share:
- "A disturbing new trend has studios like Filmation doing animated programs based on live characters from previously filmed shows, such as Star Trek...This reduces animation to the ultimate level of non-art, and serves no earthly purpose--except to make certain people a lot of money." (Leonard Maltin, Film Comment, Jan/Feb 1976, p. 81)
I don't know how it was promoted originally, but one thing was known: You couldn't get an adult audience for an animated show on Saturday morning. Bullwinkle, The Flintstones and The Jetsons had attracted adults to some degree in prime time, but TAS's slotting suggests to me that whatever aspirations there were for adult viewership had been abandoned.
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