Ok, I'll try and offer a quick overview now that I've set the timer for 20 minutes then am going back to real life.
It has been established through Canadian ratings data that the first season of PICARD lost over half its viewership as the season progressed. Recap sites stopped covering the show. Season 2 didn't make that much of a blip. Negative reviews from Red Letter Media, the Critical Drinker, and others have garnered millions of views on YouTube. This suggests a large potential audience that might be inclined to give this season a try, assuming what initially turned them off the show has been addressed and corrected.
So far season 3 has been attracting far better mainstream media and "access media" reviews. Some reviewers have even mentioned friends/family that aren't Star Trek fans getting into PICARD season 3 while watching the screeners with them. Conservative leaning reviewers have indicated that the season is unlikely to structurally alienate the 92% of the population that aren't progressive activists, indicating a broader appeal in this area as well.
Amazon Prime has a high penetration rate outside the US/Canada, so the show is easily accessible to people with the requisite high speed internet access. Paramount+ has a broader audience now as well in the US, thanks to the Tayler Sheridan shows, which skew Generation X. And there might be crossover appeal to people that watched TNG as it originally aired back in the day. And in Canada, Crave is the platform of the largest private Canadian media company, Bell Media, so again it should have a large market penetration rate and thus be easily accessible for people open to giving the season a try.
Assuming the season is good (highly likely yes), and the word of mouth effective, it could sizably increase the ratings from season 2
Has no bearing on my view.
Fair enough. You seem to like most of live action NuTrek. I haven't. If this season is a hit, I'm far more likely to get more of the type of Star Trek I liked from the Berman era, but adapted to the current streaming environment.
You know, at the end of the day, YouTube content creators are just people with opinions. I’ll admit my opinion has softened on these people over the past few years but man, it still amazes me the stock that some people put into them.
Isn’t it more important whether or not YOU enjoy the show or not?
I already know I'm highly likely to enjoy PICARD season 3. So for me it's not so much a question of if the show is good or bad, but promoting it so other people alienated by the rest of other recent Star Trek to give it another shot.
YouTube content creators can play a major role in promoting the season... It's a big effing deal Red Letter Media and the Critical Drinker are onboard, and are highly likely to move the needle in the analytics department. If the season turns out to have crossover appeal, you could even have MCU, Star Wars, LotR, Game of Thrones etc fans giving it a try based on YouTuber suggestions.
Qualitative research wise, videos like this are good for promoting the season.
