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SIAP: Is this good news?

Then don’t watch. Simple.
It's amazing to me that this simple principle of business is not well understood. There seems to be a weird disconnect in the desire for something to not succeed, yet continue to contribute to the demand of viewership. To continue to watch it, for whatever reason, shows support of the current product.

To show that business is not desired one must stop patronizing.
 
My guess is that the audience is different and younger enough from other shows (with more merchandising revenues) that they could tolerate somewhat lower viewership than the average show on the service. However, I have no idea how good the cited numbers are. SNW S3 viewership wasn't strong enough to support a full season 5, and Picard Season 3 might not have been popular enough to support a Los Angeles filmed spinoff without California tax credits.
What merchandising?

I don't know any company making Academy stuff.
 
The Sheridan shows are about as popular as TNG used to be. As popular as star trek used to be. Kurtzman Trek can't even get 3 million viewers now. There are food challenge youtube channels that get more views. Not good.

Quite the selective comparison. Trek's popularity declined sharply after TNG.

DS9 opened at 18.8 million US viewers, but was down to 9 by the end of its first season, and in the 4s in its final season. Voyager and Enterprise started lower and also sharply declined.

Kurtzman Trek only exists because Berman Trek was so badly run into the ground, to the point Paramount got sued by Activision for making the franchise so unpopular.
 
Well they are comparing full season averages of shows in their 3rd seasons to 2 or 3 episodes of Academy in its 1st. The averages of snw are lower than its first and second season. So Academy will probably lose viewers as it goes on. Its certainly not a hit and cant compete with Taylor Sheridan shows. Not near the success of Tulsa King and nowhere near the success of Landman.
The Nielsen Top 10 Streaming Originals list for the week SFA premiered will be out in another two weeks.

Then we'll be able to compare apples to apples.

"Trending on Paramount+" isn't a good metric on its own... SECTION 31 also "trended", and it turned out to have anemic watch minute numbers when they were released (170 million).

Spot checking.. TULSA KING and MAYOR OF KINGSTOWN have budgets of around $5 million per episode (if a quick Google search is reliable). LANDMAN was $15 million an episode. SFA season 1 is ~$10 million an episode. So ROI will be in play as well.
 
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If there's one thing that'll eventually send me to insanity, it's going to be how opaque streaming services make their viewership figures. One story will say "the new Star Trek is breaking records!" while another says "the new Star Trek somehow lost to SeaQuest reruns, and that's not even a title on our streaming platform".

The 2.1m viewers figure is the most concrete thing we've gotten but I have to admit that sounds surprisingly low to me - and apparently, that's considered well above SNW and Picard!

I'd really love to know how the old series do on streaming services as a point of comparison to the new stuff - the most fascinating thing of all was Netflix's top ten where Voyager dominated (and, for no reason at all, TNG's "Clues" showed up), but none of it means anything without concrete stats.
 
What merchandising?

I don't know any company making Academy stuff.
I was making an unstated assumption that having any new Star Trek series would result in some additional licensing revenue compared with a scenario where the series was not produced.

After further thought, I assume such revenue is minimal, since many of the products I see are based on TOS and TNG.
 
I was making an unstated assumption that having any new Star Trek series would result in some additional licensing revenue compared with a scenario where the series was not produced.

After further thought, I assume such revenue is minimal, since many of the products I see are based on TOS and TNG.
Welcome to the general problem with Star Trek merchandise.

When people buy Star Trek merchandise they want the iconic stuff, not the generic.
 
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