Going back to the discussion upthread about social media, I do think that it changed our media consumption patterns in one, very important way, which led to the rise of franchises, and the decline in interest in new things.
Let me use myself as an analogy here. I watch a fair amount of booktube, mostly covering sci-fi and fantasy. What types of videos am I most likely to click on? Videos about new books in the genre? Absolutely not. I'm more likely to watch people talk about books I've already read, because I'm interested to hear if their takes on them differ from my own.
And that pretty much works everywhere. Older media has a built in fan base already, meaning there's a built in audience for clicks/views. So while there are still people out there who have built successful audiences talking about new movies/music/games, etc., there are much larger, safer audiences for discussion of things at least 10-20 years old. And so the money flows in this direction.
It's important to note that a lot of the distribution systems across media used to involve both the marketing of new things, along with the suppression of old things. Much of radio and MTV focused on new music only. It was incredibly hard to see old movies with any regularity until home videos. Over time this weakened, but now everything is always in competition for attention with the backcatalogue of decades and decades.
We're seeing the results of this across all forms of media. Older songs now routinely hit the Billboard Top 100. New video game sales are depressed, and Steam stats show a large part of it is people will happily play 10-20 year old games. And people can just rewatch (or discover) old, already produced media rather than take a risk on something new few people are talking about.
The whole rise of franchises, reboots, and remakes is an attempt to short-circuit this, and give fans the best of both worlds. Sometimes it works, usually it doesn't. But Hollywood (hell, all media) is struggling because they're not just competing with the new product from others, but the backcatalogue, where the production costs are already sunk in.
what you are discussing raises good points. I would add that movie making has lost it's core element and appeal...escapism. The whole point of going to a movie is to experience a couple hours away from the "noise" of the real world and lose yourself in action, adventure, emotion etc...
However when that 'noise' infiltrates the media we consume, then there is no more escape...and 'fatigue' sets in...especially when it is injected in places that makes it gratuitous and shoe horned in simply to make a point. every day we are accosted with polarity, identity politics, and the like, that's the real world, but when you start injecting into people's "escapism"...
'Give the people what they want' - if you don't they will not come.
Nothing exemplifies this better than Top Gun: Maverick. A movie that crushed it amidst a floundering movie season where blockbuster after blockbuster was tanking...because they were all the same retread. Tom Cruise proved that a good story will attract people no matter the age or demographic, despite the lead being in his 60s
I remember seeing it on the second week of release in a theater...all around me there were teen girls and boys, 20 somethings, middle aged men and women, elderly men and women..and they all said the SAME thing: "That was really good!"
I do not listen to rap and i know nothing about rap culture but I LOVED 'Straight Outta Compton', very good movie, yet another example, or Bohemian Rhapsody, same concept
if you start making content that is TOO specific to a particular audience, you run the risk of missing with that audience and tanking because no one else will even bother...
some of this is arrogance by studios who think that their IPs are a guarantee, and finally they are learning this is not the case...
It's the same in the music industry, (and more disheartening because of AI)...I tell people that the 19702 was the golden age of music. you could turn on the radio and hear: Pink Floyd, Led Zeppelin, Fleetwood Mac, Journey, Styx, Kiss, Van Halen, Kansas, Lynyrd Skynyrd, ZZ Top, Aerosmith, Queen....all huge selling acts but completely unique from each other in sound and compositions.
Corporatizing of the industry changed the paradigm into a assembly line process where 'copycat' became the process...and MTV amplified the effect.
Lastly, Studios need to suck it up and start PAYING GOOD writers! many of the newest writers have little to nothing on their resumes, but I'm sure they work for cheap...and will follow a checklist without complaint...
whew! that was a mouthful