Slate had an article awhile back about how ST is meant for TV, and one line in particular I thought was great (paraphrased): you can't make a lucrative summer blockbuster about people sitting in a conference room debating non-violent solutions to problems they could solve easily by force, if they wanted to. I thought they really hit the nail on the head with that: the imperatives of big franchise tentpole films works against Trek's natural strengths.
This is an astute observation of one of the core issues of bringing Star Trek to a feature film series. The newer films seem to have addressed this issue by largely doing away with the more intellectual musings that TNG and TOS wrapped themselves with often. I even recall Chris Pine saying "You can't make cerebral Star Trek in 2016". But if you strip away the cerebral, is it still really Trek?