I presume they will simply not address there was a previous show with that title. There will be more brand licensing agents interested in a show called "Star Trek: Enterprise" than "Star Trek: Pike", even if they're exactly the same product.And since the last Star Trek Enterprise was not exactly a resounding success, why on earth would anyone want to get their new flagship series confused with that?
Nickelodeon (who manage the Star Trek brand now) will exert major influence here, and they reuse titles all the time, even when shows are direct continuations. So forget whatever prenotions you have. It's a new team that don't give two fucks. That's why I said people should make NOISE now if they're really worked up. Otherwise it will be finalised.