Well, that's okay, see. If he'd transformed from Jones to Williams, it would have been "cultural vandalism."
The politically correct term is "Cultural Appropriation." That is when an entity in the culture copies an element in the culture and propagates the meme but there is a contrary meme out there that declares natural cultural propagation of memes are bad when done by a member of a different subculture and a subculture that holds some cultural advantage over the subculture that originates that contrary meme. The authority on these matters is clearly the members of the subculture that "commit" this theft of memes but understand than it is a theft.... while also failing to understand how memes propagate.