I mean, really, Star Wars hasn’t been the “it” thing since 1983. In that time there were multiple franchises that took the reins. At the moment, it’s Marvel. And I would stand to gather that as more of the Avengers from the first three phases bow out, the box office returns are going to diminish considerably. Maybe Avatar will be next. (God, I hope not but maybe.) Or it might be something we don’t know of now. But for 37 years, through the dark times, the lit era, the special editions, the prequels, the next lit era, Clone Wars and evening the sequels, Star Wars really hasn’t been the top. But it doesn’t change the fact that it is popular. Just not AS popular. And that really is okay.