it's not a mental block. It's the ability to think in more than just black & white terms regarding SW. I care about SW but don't give two shits about the box office. Why? Because I know that financial decisions are made at a level I have zero control over.
Guess what? I'm enjoying SW more now than I have in a while. Why? Because my wife and kids are along for the ride. I have friends that I can costume with now with their kids. My wife and I are reading novels together.
Bottom line: Fuck the box office. I make SW mine through my activities.
Another post full of complete nonsense.