Hipster?? Expand on this.
It's been my experience that Hipster-ism is at its core, a very cynical movement. Oftentimes the things it decides to uplift (bands, movie franchises, whatever) are picked not so much for any quality that those things possess but with the idea of using their support as a slap at "the herd". Since the objective is "slapping the herd", and not truly uplifting whatever it is that is being promoted, the result tends to be shallow.
In the case of Trek, I see two "herd-slaps": first is a slap at the "mainstream" audience, to the extent that Trek is perceived as "niche" and not widely popular. That makes it perfect Hipster bait, since they are all about championing the "niche". (Indeed, in the event that "niche" winds up gaining wider acceptance, it becomes less attractive to Hipsters.)
The second slap is at Trek fandom. The concept being that within the context of Trek fandom, the idea of "mainstream" is "niche". So Hipster Trek fans are drawn to the idea of "mainstreaming" Trek as a shot at Trek fandom.
By doing so, the Hipster Trek fans are simultaneously showing contempt for both the mainstream audience
and Trek fandom.
http://www.urbandictionary.com/define.php?term=hipster&defid=7325009 (warning, has a couple of "f-bombs" in the sample sentences)
The end result (as I've said elsewhere) is a shallow, cynical Trek that apes the
forms of Trek but possesses little of the
substance of Trek.