Their timing is just so poor. It's the same idea as the kid who wants to do the biggest prank ever or something at school and overthinks it so it never gets done.The third one lost money I believe. It seems their has been several efforts to try and make another one but for whatever reason, each attempt fell through and I guess after enough time they just gave up on the idea.
You scale it back a little, use smaller names, lower budget, go for a base hit rather than a grand slam.