If IDW wants to be competitive with their Trek material, they need to widen their scope of promotion to draw in the casual comic reader and not just the Trek fan. Whether that comes from seeking out more well-known talent or varying their offerings beyond what they've done so far is anyone's guess, but in my humble personal opinion, what they're currently doing isn't working.
I don't think that getting other, more popular talent on the
Star Trek books will make a difference.
Star Trek comics have always been something that's just...
there. The comics press doesn't cover them, the way that BOOM!'s
Farscape comics have gotten some notice or Dark Horse's
Star Wars: Legacy comics have gotten a lot of coverage over the years. The publishers over the decades haven't done a great deal to push
Star Trek marketing-wise; if the publishers aren't showing smoke where
Star Trek is concerned, the comics media isn't going to be looking for the fire. Though, to be fair, there hasn't been a
lot for comics marketing types to get on board with when it comes to
Star Trek.
Well I don't know if I mention it before but I don't buy the issues that come every month. I stopped doing that to just spend my money on the trades instead, since sometimes they will have bonus material and so on. I just feel like I'm wasting money bu buying those issues when they will come together in a month after the last issue is released.
Here's a case where I think IDW's business model -- instant trade once the series is done -- does far more harm than good. The publisher is disincentivising the reader from buying the individual issues when they can buy the trade through Amazon almost immediately at a price less than the total of the individual issues. (It's also not entirely
working for IDW; I've seen a
lot of IDW
Trek trades show up in the remainder chains.) The publisher is conditioning the reader
not to buy the individual issues, which results in lower individual issue sales, which results in series being cancelled because they don't have the sales to support them. If IDW put a moratorium on trades -- or spaced the trade out to six months to a year after initial singleton publication -- individual issue sales could go up somewhat.