Exactly. It's pretty much a failure at this point.
No.
Discovery is a television program that has lasted five seasons (several years longer than most streaming TV shows), established several highly-popular characters, and produced a beloved spinoff in
Strange New Worlds. It is a success.
Now, it is true that Paramount+ has not yet turned a profit. It is also true that Disney+, the streaming service of the single most successful company in the entire global entertainment industry, has not yet turned a profit. Most studio streamers haven't. This is because there's a problem with the fundamental business model of studio streaming services, not with the programs those services carry per se. Captain Midnight has a pretty good overview of the problem almost all the major streamers are facing:
Star Trek: Discovery is not ending because some whiny
Star Trek fans on the Internet don't like the Klingon makeup design or whatever. It's ending because Wall Street is pressuring Paramount+, and the other studio streamers, to cut costs as a result of external financial pressures. Streaming television has been a bubble the last ten years or so and the bubble is popping. We're generally going to see fewer TV shows and we're probably gonna see their budgets decreased, and
Star Trek is probably going to be part of that wave.
Paramount will not totally abandon Star Trek, as it's still the biggest franchise it has other than maybe Yellowstone - and thus the biggest single draw to their service. It would be like Disney deciding to abandon Star Wars because most of the recent stuff has been lackluster.
Cut back? Sure. But actually ceasing to make any new Trek content is signing their death warrant, hastening the day it's bought out by Amazon or something.
I agree that as long as Paramount+ exists,
Star Trek will remain one of its flagship programs.
However, I think it's not implausible to imagine that Paramount+ might be forced to shutter if it doesn't start turning a profit. It wasn't supposed to turn a profit yet in its business plan (they always planned to lose money the first few years while building up a programming library that would attract and retain viewers), but the viability of that business model is now in doubt as a result of so many streamers having financial problems and as a result of so many parent companies not being able to shoulder the burdens of running their streamers on a deficit as a result of external economic factors.
I've always been skeptical of the idea that individual studio streamers were economically viable in the long run. Back in the 1990s, you didn't go to the Paramount Video Rental Store to rent a
Star Trek movie and the Warner Bros. Video Rental Store to rent a
Batman movie and a Disney Video Rental Store to rent
The Lion King -- you went to Blockbuster or Family Video or whatever, and they would carry
Star Trek or
Batman or
The Lion King or whatever, because their value to their customers came from having a wide variety of stuff to rent, not just one studio's back catalog. I suspect the same principle broadly applies to streamers, which is why Netflix can generally maintain its subscription base (its original programs supplement the non-original stuff, but the non-original stuff is its backbone), whereas studio streamers' subscription numbers wax and wane quite a bit more and they've had so much trouble turning a profit.
So at the end of the day, I wouldn't be surprised if Paramount+ (and Disney+, and HBO Max/whatever they're renaming it this week, and Peacock, etc.) fold within a couple of years. But even if it does, there's clearly a demand for new
Star Trek, and I could see a return to the pre-2017 arrangement where Netflix pays Paramount Global to carry all the old
Star Trek shows and also starts paying to carry new
Star Trek shows as well.
There is a significant audience for this stuff out there thanks to Star Trek 2009. It reinvigorated the franchise for a younger generation.
Even though the JJ movies lost their momentum by 2016, if even a fraction of that movie audience tunes in and pays for the TV shows.. it justifies the investment.
I mean... bear in mind that 2009 was a long time ago now. 25-year-olds today were 11 when that movie came out, 18-year-olds today were
4, and 25-year-olds in 2009 are turning 39 this year. And it's been going on seven years now since
Star Trek Beyond.
No one's had any sympathy for me wanting the show canceled for the last 5 seasons.
It is true, folks are not generally sympathetic to those who wish to harm the livelihoods of innocent people.