Re: Avatar DVD/BR double-dip on the way
I'm sure that only a very few people buy more than one version. It's just a way of getting more punters to buy the product. Publishers do it all the time - new edition, pretty new cover, big publicity push, etc.
It does shock me that double-dipping is actually a viable form of DVD marketing. Are there enough people who actually don't object to buying multiple versions of the same movie that somehow justifies continuing the practice?
You've got to be kidding. This has been standard practice for 10 years now, ever since New Line with their LOTR films announced up front that they would do it. (and even before that it happened frequently - New Line were very open about it, though)
Hey, at least they are up front about it. No surprise releases coming down the line.
I know the DVD double-dip has been around for quite a while, I'm just surprised it's lasted. I remember in 2003 when double-dipping really began kicking in thinking "this is going to come back and bite them in the ass." But it still hasn't. Weird.
I'm sure that only a very few people buy more than one version. It's just a way of getting more punters to buy the product. Publishers do it all the time - new edition, pretty new cover, big publicity push, etc.