It comes from me and my observations. Its not a fact or even a "fact", its an opinion.Faceless villains/threats dont seem to resonate with the audience. I think they want it to be personal and not just saving the universe from some "thing".
Where does that "fact" even come from?
In the TNG movies, there had the misguided idea that the audience wants Star Trek to be an action movie. Same thing happened in the reboot. But how do they even get these impressions?
And is it just me or a movies today mostly conceived like "I want an action movie for young audiences, think of something." and back in the past it was something like "We want them to search for Spock" or "We want to do a Cold War parallel" and whether it then became an action, suspense, comedy, etc... movie for youngsters or adults was depending on the story?
Blame "Wrath of Khan" for the idea that the audience wants an "action movie"
So which came first? The chicken or the egg? I'm pretty sure that in the case of ST09, the idea of the origin came first and the action movie for a young audience came second. ( a split second to be sure) From TWOK on any Star Trek was going to be an "action movie" and the stories were going to be structured around action. No matter what the "heavy plot element" was, ships were going to blow up, some fisticuffs were going to ensue and there would be some daring do.
Christopher said:Then how come the third-most popular Trek movie (after '09 and TWOK) is The Voyage Home -- a movie with no real villain at all?
You can't judge the effectiveness of a work by broad categories. A story in any category can be great or lousy depending on its execution.
TVH is a different type of Trek film. Its a fish out of water light comedy. ( A popular theme) The threat is pretty much secondary and only serves as a bookend/catalyst for the rest of the film. Sadly the only lesson that film makers took from that film was "comedy". Which resulted in more than a few lame sight gags. (ST09 is guilty of this too)
I agree its all in the execution. Which is why I tend to roll my eyes when someone comes out of the gate bashing a reboot, remake or familiar sounding plot before they see the final product.
Still, I think audiences like a villian they can hate and one that has a grudge against the hero they love.