CBS is basically giving the series away for free right now, they are getting a tiny amount, but nowhere near what they are getting for TOS-R and TNG-R or Enterprise and the new series. Just as an example, CBS could charge $85,000 for a 30-second ad in TOS-/TNG-R, (Grey’s Anatomy currently demands about $207,000 and Young Sheldon about $161,000 and the new Quantum Leap commands about $122,000 per 30 seconds right now for national ads) right now, however same time space in DS9 or Voyager, they might only be able to charge $1,000 or less per 30 second ad. However, both series left the airwaves in 1999 and 2001 in the black and for the first 10 years or so Paramount/CBS could charge $10,000 or more per 30 seconds, and still be showing a profit on the books right now. Also it depends on the time of day the program is aired. If it’s aired at 2 a.m., CBS might only get $5 dollars per 30 second commercial, for DS9, whereas 2 p.m. could be $1,000. https://adage.com/article/media/tv-...4:24:success:62A42F7FD6F589EB7AD3553CBB285D55Enough to justify the cost?
Because earlier you stated that DS9 and VOY are already costing them money. So this is money on top of money as a loss in theory to maybe someday gain something, not because of market demands but government demands.