So TrekBBS is a more effective metric of 'wider-appeal' than social media?
Neither matter that much.
New subscriber figures and available money matter.
Matalas has a good a shot as anyone at heading up a new series. Be reminded that while fans expressed enthusiasm for a Pike series, no one other than the popular actors portraying the characters was hired because of fan support or petition nonsense - not a showrunner, not an artist, writer, nobody. There are a constellation of factors that go into staffing a TV series, and no one behind the scenes is a rock star.