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Star Trek Discovery Renewed For Season 3

You really could do a study. It's not the comments that blow my mind, but the concentration of them. The volume and speed of the response is amazing.

The most common one seems to be that CBS is taking a massive loss to push its New World Order/SJW agenda/indoctrination of the masses, etc.
The irony being that CBS has by far the most conservative show lineup and audience of all of the networks.
 
Watch the Hbomber video on "Woke Brands". Another good documentary on this was Generation Like. Marketing firms don't sell products, they sell the identity associated with that product, throughout the 20th century this basically just was selling looking wealthy or cool but then Oreos latched onto the LGBT movement in the 2000s and Oreos sales EXPLODED, consumption of Oreos became a political statement, I eat Oreos to support gay rights and marketing firms realised this. Then when that coffee machine company pulled sponsorship from Fox they noticed that Conservatives started reacting by buying smashing all their coffee machines and this in turn made the news report on the coffee machine and this "controversy" suddenly everyone was talking about the coffee machine and sales exploded and that was the birth of what Woke marketing, You've seen Nike do it, Marvel do it, Gillette do it, Disney do it and CBS did it with Discovery. It's done specifically to make consumption a political statement and piss off easily triggered conservatives to create new media discussion around a product thus insane amounts of free advertising.

The ironic thing is that the "advertisement" say that Gillette commercial isn't actually the commercial, it's all the pissed off triggered Conservatives that turn it into a major news story. Literally useful idiots. (actually in fairness both sides are, a left which is dead in any material meaningful way since the collapse of the Union movement and the rise of hard-right Neoliberal economics so it thinks consumption of corporate brands is political activism and a right which is triggered into being advertising for liberals to consume)

Propaganda by Edward Bernays (like the PR marketing bible), Generation Like and Consuming Kids are good docos on this trend, also again that Woke Brands video by Hbomberguy.

Thanks for the recommendation. I'll look up that video on "Woke Bands".

It's so much more meaningful to be part of protests, demonstrations, petitions and speaking out publicly in general about issues than just buying a product which has been pragmatically targeted to buyers and is commercializing a cause strictly for their own profits. Consumers think they're supporting a cause but if they're not acting to advance that cause in a pro-active way, then all they're really doing is just supporting a product.
 
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A contract with who?????? CBS owns Star Trek and CBS All Access. What are these guys smoking?

Yes, I too had this question. Heh.

CBS did it with Discovery. It's done specifically to make consumption a political statement and piss off easily triggered conservatives to create new media discussion around a product thus insane amounts of free advertising.

The conservative reactionary crowd has painted Discovery's PR as a political statement to piss people off, yes, but I don't believe for a minute that that's CBS's goal. There's a far simpler and more sensible explanation for why, for example, CBS highlighted the casting of Star Trek's first black female lead: because, like any production ever, the artists and producers want to get people excited for what makes their product unique. The idea that it's been done to piss people off is cynical, yes, but it isn't cynical on CBS's part. That's just promotion. You celebrate your star. You shine a spotlight on them. And if you're a Star Trek show, you absolutely advertise diversity because that's the core message of the brand that transcends its genre, that grabs people who don't care about sci-fi: this is a show about people, all kinds of people, doing amazing things.

Does it generate attention? Yes. But the tactics here are reliable, old tactics. There's nothing especially distinct about how Discovery marketed itself versus how, say, Deep Space 9 or Voyager marketed themselves. It's the climate that's changed, not the marketing.
 
Midnight's Edge said that even though the show is a "massive flop" CBS has renewed it because they "don't want to admit defeat"

I think there's a fair bit of projection in that last statement.

As for DSC, good news and please give us a full keyla detmer episode please
 
There are a lot more crazies in this world than we thought. You have to look no further then the current US government. It feels like our universe is the mirror universe.
Yeah, unfortunately it's going to be a few years before all this starts to fade.

The Donald has set a new precedent for just how low folks can go before running off the rails.
Until he and his ilk are pushed back upon regularly and from all corners, we're going to be dealing with radicals on both sides that think it's OK to be the worst one can be, loudly and in public.

Hopefully, some semblance of decorum will become the rising tide, rather than the tidal wave of intolerance and animus flooding our politics.
:shrug:
 
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Midnight's Edge said that even though the show is a "massive flop" CBS has renewed it because they "don't want to admit defeat"

Thanks for sharing this. I wondered where this sentiment was coming from, as it seems to be the most popular story out there right now among the YouTube crowd for why Disco got renewed. There are a bunch of comments that go like, "This renewal makes me sad and hurt, and I don't get how this is possible because no one is watching??? But CBS only cares about pushing their agenda, not making money! Midnight's Edge was right!" I guess I shouldn't have wondered that that might be the source.
 
What happened to the folks that were saying this announcement wouldn't be heard till after this season ended?

Personally, I thought it was going to happen last week, based on what happened last season.

Wrong again... as usual.
:biggrin:
 
Yes, I too had this question. Heh.



The conservative reactionary crowd has painted Discovery's PR as a political statement to piss people off, yes, but I don't believe for a minute that that's CBS's goal. There's a far simpler and more sensible explanation for why, for example, CBS highlighted the casting of Star Trek's first black female lead: because, like any production ever, the artists and producers want to get people excited for what makes their product unique. The idea that it's been done to piss people off is cynical, yes, but it isn't cynical on CBS's part. That's just promotion. You celebrate your star. You shine a spotlight on them. And if you're a Star Trek show, you absolutely advertise diversity because that's the core message of the brand that transcends its genre, that grabs people who don't care about sci-fi: this is a show about people, all kinds of people, doing amazing things.

Does it generate attention? Yes. But the tactics here are reliable, old tactics. There's nothing especially distinct about how Discovery marketed itself versus how, say, Deep Space 9 or Voyager marketed themselves. It's the climate that's changed, not the marketing.

I have said before and I do often get heat from it, I think diversity is fantastic (I'm LGBT female myself) but where it sometimes goes wrong is some campaigns DO denigrate straight white males and property minorities up at their expense. Some straight white males (like my dad) have been some of the most supportive and caring people in my life. (My mum hated it when me and my GF came out but my dad was amazing about it)

It's a fine line but inclusivity should be just that, have everyone represented. I think discovery does that really well, it's such a diverse cast and Pike is a strong straight white male character too so there's no issues

It's a show for everyone.
 
I have said before and I do often get heat from it, I think diversity is fantastic (I'm LGBT female myself) but where it sometimes goes wrong is some campaigns DO denigrate straight white males and property minorities up at their expense. Some straight white males (like my dad) have been some of the most supportive and caring people in my life. (My mum hated it when me and my GF came out but my dad was amazing about it)

It's a fine line but inclusivity should be just that, have everyone represented. I think discovery does that really well, it's such a diverse cast and Pike is a strong straight white male character too so there's no issues

It's a show for everyone.

Same with me, I'm a gay man myself, and I get pissed off when straight white men get shat on, or any other denomination of humanity. Having a cast that isn't all one race does not even blip on my radar one bit. If they start getting political about it, then sure, I'll have a problem with it, but if they just HAPPEN to be different races or sexualities or this or that, and they have a deeper character to make them compelling, then that's what matters.

Because it has gotten political in recent history, the moment a gay character is introduced, it is seen as an obvious attempt to shoehorn false diversity into the show. A shame when such cynicism runs so rampant.
 
It's a fine line but inclusivity should be just that, have everyone represented. I think discovery does that really well, it's such a diverse cast and Pike is a strong straight white male character too so there's no issues

It's a show for everyone.

Same with me, I'm a gay man myself, and I get pissed off when straight white men get shat on, or any other denomination of humanity. Having a cast that isn't all one race does not even blip on my radar one bit. If they start getting political about it, then sure, I'll have a problem with it, but if they just HAPPEN to be different races or sexualities or this or that, and they have a deeper character to make them compelling, then that's what matters.

Because it has gotten political in recent history, the moment a gay character is introduced, it is seen as an obvious attempt to shoehorn false diversity into the show. A shame when such cynicism runs so rampant.

Gay dude here, too, and I agree with both of these. We've got a spread of gender identities, orientations, ethnicities, and personalities in this show, and I don't see it as trying to exclude anyone. Also, I suspect a vocal minority are, at this point, in a state of mind where the barest inclusion of anyone not like them is too much, and becomes an immediate flag that the show is out to get them...when it's not.
 
Hunger1.jpg


MAY THE ODDS BE EVER IN DISCOVERY'S FAVOR!

Had to borrow it....:techman:
 
I've been Bi since I was a teen, so my favorite character of all time is Captain Jack Harkness.
I'd love to see a Bi Lead Character in a Star Trek show, but I'm certainly not going to lose any sleep if it never happens.
(Georgieu is the closest one that qualifies up to this point)

I can understand why some folks get all bent outta shape over a characters sexual proclivities, but I've always thought it was kinda dumb.
:shrug:
 
I saw a Doomclown tweet. He claimed that CBS purposely announced Discovery's renewal on the day of the Cohen hearing because they were "ashamed" and wanted to bury the news.

??????? :wtf:

That shit has to be an act, but dog help those who believe him.
 
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This reminds me of the site CraigNotBond.com where angry fans over Daniel Craig's casting as James Bond were absolutely certain that his first film would flop and that MGM/EON would bring back Pierce Brosnan in his rightful place. CASINO ROYALE does very good, but the haters try to spin it as negatively as possible that it wasn't successful enough, that the studios are actually embarrassed. Today Craig is set to film his fifth and final Bond installment next month. These days I think they just claim audience tastes have gotten worse for letting his films run successfully, that we're all "duped". I look forward to DISCO haters reaching that phase when the show reaches its seventh season.

"It's doing well because audiences have lower standards these days!"

It'll happen.
 
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