Has the "visual reboot" been confirmed by the members of the production? Because until it's flat out stated I'm not going for that. It's not ludicrous, It has an established look and should follow it. Beef up the quality of things but follow the look. That's common sense.
Not when you are trying to attract new fans. It's the very opposite of common sense. TOS aesthetic would be laughed at as "future tech" by anyone who is not already a life long Trekkie.