If their goal was to get a more general audience to watch this show I think they failed extremely hard. Nothing about this premiere is screaming that I need to go subscribe and watch the next episode. There is potential and as a Star Trek fan I am going to give it a chance because all Trek shows have taken time to become a good show overall. With all this technology, they definitely needed to just say this was a reboot of the franchise. Nothing makes sense with TOS (honestly nothing probably can so it's another reason to not have a prequel.) I'll be going in on a friend to get All Access and see where this show can go.
Again, as a premiere episode to get an audience, they did a terrible job picking up any potential new viewers other than Trek fans.