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Merch Beyond!

Most of that was Playmates' fault. They flooded the market with too much product all at once and retailers were left with tons of stuff that stopped selling after Star Trek XI was released. Combined with customer dissatisfaction with most of the toyline, it's little wonder that flopped.

But that was back in 2010. Six years later, Trek is still perceived as something that really doesn't deserve a toyline as a result of that. Only Funko showed an interest in doing something from Beyond, and that was in the form of their exaggerated POP! figures.

In all honesty, I've read that reasoning elsewhere and I don't really buy it. The first (and only) wave released didn't even have a complete crew, and only one bad guy (nero) 2 playsets (bridge and transporter) The Enterprise, and 3 role play accessories. Not a huge wave considering other lines. and the quality of the toys was no worse than other mass produced Walmart peg toys. (look at the quality of "The Force Awakens" micromachines that recently came out....they are terrible....the playsets are terrible....yet they fly off the shelf because they are Star Wars and Star Wars is cool to kids right now. ) If you took a 1990s kid and brought them forward in time and showed them this toy line, they would have liked it......If you took a 2009 Kid back to 1995 and showed them the Trek Toys back then... I promise you they would have thought they were Lame. Trek Toys had their time in the sun....it passed in the late 1990s. I hate it too....but it's the truth.
 
The roleplay toys and Enterprise were excellent. The figures were fine, too, but there were three sizes released simultaneously. To get the entire bridge playset, you had to purchase all the smallest size figure. It came piecemeal.

Drop two of the figure sizes, expand to a complete line, and make the playsets complete. Also, adding the villain's ship as a foil to the hero ship is advisable.
 
In all honesty, I've read that reasoning elsewhere and I don't really buy it.
The problem was that not many were buying the toys. The big three US toy retailers--Walmart, Target, and Toys R Us--were indeed stuck with more product than they could move. Releasing a lot of figures in multiple scales just didn't work. The reason why there wasn't a proposed Wave 2 was because those retailers said no after having to mark down a lot of Wave 1 product. Retailers also didn't like having so many figures in Starfleet uniforms from the start as they thought such an assortment didn't look that great on the shelves (it's ultimately why McCoy and Chekov were released in cadet uniforms).
If you took a 1990s kid and brought them forward in time and showed them this toy line, they would have liked it......If you took a 2009 Kid back to 1995 and showed them the Trek Toys back then... I promise you they would have thought they were Lame. Trek Toys had their time in the sun....it passed in the late 1990s. I hate it too....but it's the truth.
By that logic, that truth should apply to Star Wars toys too.
 
I'll get the Franklin, Kelvin and Jelly fish.

No
Enterprise-A,
apparently. :(
 
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I'd like to see an art of book with a whose who of the new alien Starfleet crew & the aliens that gangedip on Kirk. Kind of like the book that was made for The Force Awakens, had some cutaway drawings & other info like the varilus secondary characters.
 
This is the Enterprise cup-topper from the Cineplex Theatre chain in Canada

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