That, or they don't care if it is on time for the 50th anniversary.
Personally, it would be nice to have both but if we have to choose one or the other, I want a good movie, instead of being rushed just to released on a 50th anniversary date. Besides if you count The Cage, we've already passed the 50th anniversary for Trek, anyway.
Thing is, Paramount or CBS or whoever is really going to look weak and pathetic if they don't have something to show for Trek's 50th. James Bond celebrated its 50th despite being owned by a bankrupt studio, Doctor Who's 50th was the most popular program on British television and now holds the record for largest simulcast of a scripted production. And although it'll actually be a 40th anniversary, you know Disney is going to do something huge for Star Wars in 2017, they could very well be planning it at this very moment. If 2016 rolls by and there's nothing for Trek, no new movie or TV series or even a telemovie, that's going to be the equivalent of someone losing their shorts at the swimming pool and suddenly everyone else sees their small penis. It will be an embarrassment on that magnitude for CBS/Paramount.