Are you deliberately being dense because a few people have understood my own personal viewpoint? I've explained why I felt that the episode was pandering to the American market more than it's "home" market and I've explained why it felt like that to me personally.
The original question of this now merged thread was "who is Moffat making the series for?" Now I can't really speak for the rest of the series, can't speak for the rest of the planet or all the other viewers, but that is how it felt to me, The Impossible Astronaut was not written primarily for the British market.
Now I'm pretty sure if a really stupidly popular American programme decided to film its season premier over here and base the episode in and around London or other "iconic" locations and then make a massive hoo ha about it being based here in our media, then there will be some who would say that, you know what, they're pandering to the Brits and not us!
Oh and I'm not upset, far from it, I think it's brilliant it's getting more and more popular in other markets, I'm just a wee bit concerned that this is to the detriment of the programme over all and it may lose some of it's "charm" you guys seem to so like about.
Some people are upset. Some people have been claiming it affected the episode itself. You seem to be pointing out it was related to the BBC's marketing push. That's not a big deal either way. If an American show filmed in the UK, my first thought would be that it's cool they're going all out to get an accurate filming location.
That's how I would feel about it, too. I think it's neat when American shows go on-location to somewhere outside the US. I think the problem with the reverse happening is the envy and general inferiority complex non-Americans seem to have toward Americans. "They can't film our show in America! That'll ruin it!" Do Brits not like a change of pace now and then? What if it was being filmed in Canada or Mexico or Brazil? Would that also be [nationality]izing it somehow?
Before the episode aired, I was going to say I liked this special attention I was receiving (appearances on the Craig Ferguson show, little clips, the cast trying American accents). I'm glad I didn't because I didn't realize this was such serious business.