Who is "they"? The last twelve years- yeah, paramount went with a reboot. They didn't continue the TNG era even though they wanted to a few years earlier, and Berman, understandably didn't want to do more TNG era. This reboot film series did well until the 3rd movie....and add in the money that was made on dvd, blu ray and digital download. Now do the same for Nemesis. Still not even close
None of which refutes what I said. I'm not talking about what happened after Voyager. I'm talking about what happened after Nemesis and Enterprise failed.
A producer who is no longer here and a studio who wanted to start on any timeline except TNG.
I agree. So as of right now, the franchise has STILL not touched TNG era trek since the last episode of Enterprise. If they go back to it later fine. But still doesn't change the fact that they've been avoiding it for twelve years now.
Discovery is different. It is not "avoiding" the 24th century. It produced Fuller's vision for a first season, even if he was fired. And we don't know what's to come, but the 24th century was originally part of that plan.
Saying they've avoided the TNG era for 12 years, (as if there is some kind of aversion to it) is the same as saying they haven't produced a series in 12 years. The studio doesn't care what era it's in as long as it sells. The first one to break from the Berman era was Berman, the TNG king, if for no other reason than being sick of it, even the studio wanted more of it.
Also, Nemesis did very well in DVD sales, having the number 1 spot in the US and UK the week it was released on DVD. Did the studio break even? We don't know. Probably not.
Did the studio break even on Beyond? We don't know. Probably not.
TNG First Contact was very successful. Insurrection much less so, but enough to merit an additional, and unplanned sequel, Nemesis, which flopped(Even if it ended up doing extremely well in DVD sales and rentals).
ST09 was very successful, STID less so, but certainly good enough to merit an additional sequel, Beyond, which flopped(even if it ended up doing very well in DVD/BR sales).
Should there be an aversion to the reboot Kirk era as well?
It's just your opinion/perception, and just my opinion/perception disagreeing,and seeing it differently. There's nothing to refute.
It's like when people say "Killed the franchise." the franchise has never stopped, not even for a year since maybe the 70's, and even then there were projects and plans in the works for Trek the whole time.