Sports, yep. Anything that needs to be seen live will synch up nicely with ad-supported TV. So I'm not predicting the death knell of free TV, but I am anticipating that it won't have much that interests me. I get news online & from print, don't like sports, reality TV or mass-market drama/comedy. The fact that broadcast comedy did okay in the Emmys doesn't mean much to me, because I still don't care for broadcast comedies, so all the comedies I like are on cable, just like with drama. But I guess the Emmy people are loathe to kick broadcast to the curb entirely. After all, the Emmys are shown on broadcast. I don't expect shorter seasons to save the networks. Doing a 13 episode run doesn't change the fact that there are 52 weeks in a year, so what does that mean? The expense of two different series, whereas you could cover most of that ground with just one. So now you have additional startup costs - two sets of personnel (actors, writers, crew), two sound stages, the cost of marketing two shows. I'm not really seeing the advantage here. You definitely can't cover the rest of the year with reruns because the ratings for reruns are tanking, and reruns don't really fit well with the serialized structure anyway, far too confusing for people to follow a show that way.