Indeed. No net profit, no bonus. Man, is our economy messed up, in just about every industry: once you're at the CEO level, it's virtually impossible
not to make tens of millions in bonuses, no matter how badly you fail.
No. I don't care if Darkseid preceded Thanos in comics history - the whole world knew, starting in summer '12, that the MCU was building to an epic confrontation with Thanos, and the big
Justice League plan, as formulated
after 2013's
MoS, was clearly for a two-part epic: the first featuring an evil reincarnated Superman, and building to a Darkseid confrontation in the second part, which would releasing next fall
at the earliest,
after Marvel's
Infinity War (Part One) that same summer. In other words, Snyder's grand plan was to spend two whole movies even after
MoS portraying Superman as an unlikable dick/villain, and
then top it all off with a rehash of the MCU's latest mega-event finale.
In other words,
Mistake One was hiring a guy not at all suited for a Superman movie to both direct a Superman movie
and lay the groundwork for the DCEU.
Mistake Two was to double-down on his Grand (bad) Vision after
MoS.
Mistake Three was to do a villain team-up movie with zero established DCEU villains.
Mistake Four was to assume general audiences would be ready for another superhero flick, particularly one this messy and rushed, less than two weeks after
Thor: Ragnarok opened, instead of pushing it to March or early February. (If they
had to go up against an MCU movie, at least go up against the less well-established
Black Panther.)
Mistake Five is... well, stay tuned.
One can plausibly argue WB should have stuck to their guns and done the evil resurrected Supes even
after the critical failure of
BvS, betting that audiences would reward a dark and grim movie if done this time, just as they did
The Dark Knight. (Indeed, if there was ever a time for an evil, corrupted Superman,
oh boy howdy, is this it.) But, make no mistake: this was a multi-flavored bad plan to start with.