They went for bland and uninspired instead of trying to sink the hook in the viewer.
Really? Because literally EVERYONE I have shown that first episode to has responded to that opening scene with something alone the lines of, "Ohhhh. Cool!" It's actually one of the more interesting openings of any Star Trek I've ever seen.
I mean, it's not Captain Kirk beating his first officer in a game of Chess and then sounding a red alert because they found a space beacon... that was hella exciting.
It's not Jean Luc Picard narrating a breathless log entry about how cool his ship was and then chatting with one of his bridge officers about the etymology of the word "snoop" before being brought to a stop by a guy in a conquistador costume.
It's DEFINITELY not an entire Federation fleet getting its ass kicked at Wolf 359 and the crew climbing into their escape pods in blood and tears.
Hell, it's not even a group of maquis in a tiny spaceship doing a thing to the thing and then getting hit by the thing. That was hella exciting too.
No, it's two officers on a mission of exploration, getting totally lost in the desert, and using a relatively clever trick to get their starship to swoop in and pick them up.
It's no better or worse than any other Star Trek opener, but it does it on a grander scale than most of its predecessors.