I like the position they took with Enterprise, initially calling it that because it says Star Trek without having it in the title. From Kirk and Picard's opening narration, some key phrases that stand out for me:
To Boldly Go...
Where No One Has Gone Before...
The Final Frontier...
These Are The Voyages...
Despite some of those being used as episode titles and a movie subtitle in the past, they are still famously associated with the brand. I wouldn't mind a new Trek series having those in or be their titles.
Would never make it to the movie theater promo posters, in the US.
Might make it to the promotional Diet Coke Minimum $50 Purchase Commerative Collectible Limited Edition NC-17 Non-Refillable Drink Cups.
Or my favourite... Not Your Father's Star Trek.Maybe they call it something like ... To Boldly Star Trek (terrible, but not implausible) or ... uh... Another Star Trek.
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