The lifeblood of any forward-thinking franchise is getting 'the kids' on board.
If there is a criticism I can make about the way these movies were handled, it's that it felt like Paramount and Bad Robot dropped the ball in terms of maximizing the (considerable) goodwill that the 2009 movie had with new audiences. We forget that now, but it actually made a big splash in terms of revitalizing interest in the franchise. But instead of striking in the fire while the iron was still hot, they seemed content to rest on their laurels. It felt like, the Star Trek franchise had gotten a much-needed and long-overdue shot in the arm, but that they weren't willing to build on that. It felt like there was a drought between movies, so when STID came along it was an anti-climax ('the kids' having forgotten all about the previous movie by then). And the same was true again of ST:B. I can relate with The Wormhole's experience above of being the youngest guy in the theatre I saw it in, and I'm only in my mid-30s.
It isn't like people didn't know they existed. But that hot buzz which the 2009 movie generated was cold by the time the sequels came out. There needed to be.... something.... between them to help kick them along a bit. We got nothing.
As much as I like the Kelvin movies, I think the moment has passed now. We're nearly a decade later, and what seemed like a fresh new approach in 2009 feels like it has gotten stagnant. That's totally down to bad management.
Star wars does have nostalgia too, but it's not like in trek. IDK, it just feels like they are still allowed more freedom to offer new things.
pretty much this.
like others have said, star wars had always been more popular anyway so it's only natural that their new movies have a bigger appeal. That, and the fact that the first movie of the new trilogy was pretty successful and people are super excited for a sequel. AND the fans also didn't have to wait too much time before they got a sequel, unlike us. So the excitement is still alive, so to speak. That counts a lot. They have better marketing too. These guys know what they are doing IMO, having a spin off like 'rogue one' in between also was a great move.
We had something a tad similar for the first movie with people being very excited about a sequel...but, two sequels in, it honestly feels like they mostly wasted the potential the first movie created and gave us two sequels that, more or less, maybe weren't what the audience that made the first one successful was expecting. For me, the first movie gave me hope but the sequels were a bit like a reality check about trek being stuck in the past and doomed by its fandom a bit (mostly haters, but honestly even some of us who like the reboot want to have the cake and eat it too, thus are guilty of being blind to the fact that nostalgia ultimately is a huge hindrance somethimes).
Star wars does have nostalgia too, but it's not like in trek. IDK, it just feels like they are still allowed more freedom to offer new things.
Some people also understimate how much a fandom can influence things on the negative side and even create a false perception of a movie being a flop when it actually really isn't by the facts (e.g., stid). All that negativity might ruin the party for those who like this reboot.
What's more? Well, maybe the fact we lost JJ as a director AND the original team isn't exactly great either and doesn't inspire confidence about there being any cohesion and 'continuity' here. With star wars, they already have a story they want to tell in their trilogy so each movie will really be a sequel of the previous one adding more pieces to the puzzle. The reboot movies feel more standalone, especially Beyond.
Also... yes, it honestly is like some of the guys behind the scenes are trying to sabotage this franchise a bit when it had all the potential to become maybe not as big as marvel and others, but surely very successful. It's like they fail at understanding basic marketing moves, and what's the stuff they should offer to nowadays audiences to make a movie more successful. I really don't get it.
It's almost comical how they 'took' the criticism stid got for its homages, for example, and thought that Beyond would 'fix' that and attract new fans by being a movie that is all about tos nostalgia and has even more homages than stid did.. and distanced itself even more from the first movie (that was a big success! I could understand if it was a failure but it wasn't one so I don't get what's the utility of distancing themsevels from the first movie)
From what I remember, stid, and in part the first movie too, was also criticized for being too much stuck in earth and less about a spaceship exploring space.. and what we get? a movie where they destroy the enterprise at the very beginning and then 'stuck' the characters in one place for most of the movie; we didn't even really *see* altamid and any mysterious unknown alien race if you think about it.
I mean, I get why Lin wanted to destroy the enterprise, but aside from the fact that the idea isn't that 'new', I think it inevitably removed from the movie something that might be one of the biggest appeals for the kind of audience these movies are ultimately made for. Fast&Furious.. without the cars.
Actually, it's worse than getting nothing. We could have had something in the form of the novels that were planned in summer 2010. Now I know in the grand scheme of things the novels are small potatoes that wouldn't have contributed very much investment, but it would still have been given the new universe a presence. After Trek XI's release there was the Nero comic series a few months later, but then nothing. The Kelvin universe had no new content until IDW's Ongoing series began in late 2011. Trek XI introduced a whole new Trek universe to be explored by old and new fans alike, but it was squandered by not having anything for fans to explore aside from one movie. The novels could have been a critical step towards striking while the iron was hot. True they were due out a year a year after the movie's release, but their covers and blurbs were made public around the time of the movie's DVD release when it was still very much in the public eye, and anyone wanting to further look into this new universe would quickly see "oh, new novels next summer, cool." Instead those novels were pulled (with no explanation) and the Kelvin universe got nothing else while the public was willing to invest in it.It isn't like people didn't know they existed. But that hot buzz which the 2009 movie generated was cold by the time the sequels came out. There needed to be.... something.... between them to help kick them along a bit. We got nothing.
Abrams's wish to embargo everything else in Star Trek was a extreme in the opposite direction, and just made him look like a petulant child with an attitude of "my Star Trek only, or nothing!" Star Wars and Doctor Who have built popularity and success with their new productions without placing an embargo on previous works in their respective franchises, there's no reason why Star Trek should have to.And the merchandising authority should have been turned over to JJ as he requested.
Abrams's wish to embargo everything else in Star Trek was a extreme in the opposite direction, and just made him look like a petulant child with an attitude of "my Star Trek only, or nothing!" Star Wars and Doctor Who have built popularity and success with their new productions without placing an embargo on previous works in their respective franchises, there's no reason why Star Trek should have to.
The situations were different. I'm not sure Disney/Lucasfilm would keep pumping out merchandise based on the older iteration, if they were pushing movies based on a rebooted universe (instead of a continuation).
I'm not so sure that Trek competing with itself was good for the franchise.
I really don't see any competition, I see preference. Just as nowadays we have people choosing TOS calendars over ENT calendars, or TNG toys, or DS9 novels, etc., we would have people buying ShatnerKirk stuff or preferring PineKirk products. It's still one brand.
It's not like Disney will stop producing FordSolo action figures once the EhrenreichSolo movie is be out for fear of brand "competition".
Star Trek is much more a niche product, and dividing dollars only ends up hurting the values of the various licenses.
The mass market figures will likely look close enough that you won't be able to tell the difference.
Imagine what would Trek fans say if Paramount did the same to Star Trek!
We did. Witness Into Darkness' homages to Wrath of Khan / Space Seed.
STB would've been well chuffed with 425 as its total ww takeSince it was stated last year that Paramount had looked to Guardians of the Galaxy as an example of what box office success Star Trek could also enjoy, I should point out that Guardians of the Galaxy Vol. 2 has been out only 1 week and made more money than Beyond has in 10 months. Sigh.
http://www.boxofficemojo.com/news/?id=4290&p=.htm
I loved Rogue One (way more than I thought I would), but The Force Awakens reminded me more of Star Trek 2009 than it should have. If you split the character of Kirk into two, the elements of dwelling in some obscure place and being destined for greater things would make up Rey and all the forced attempts at broad comedy would make up Finn.I still haven't watched The Force Awakens, let alone Rogue One. My interest in Star Wars is at a low ebb. I doubt I'll be seeing this new movie either.
That said, Star Trek has been playing a game of 'catch-up' with the Wars franchise for 40 years, and has never (and, probably, will never) actually manage to reach that level of popularity. There are a lot of people with a massive public affection for Star Trek, but the laid-bare truth is that there is nothing that can be done that can put Trek in the same stratosphere that Star Wars has inhabited for 40 years, and most likely will continue to for many decades to come.
Truthfully, they're better off celebrating the differences between the franchises, and simply doing Star Trek as best as they can, instead of even trying to compete with Star Wars on territory that Star Wars completely and comprehensively owns. This is part of the reason why I think fundamentally Trek's return to TV is a good thing. TV is Star Trek's ancestral home, and probably the medium in which it thrives best.
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