Is this some kind of a record? Because I thought Disney's Thor: Ragnarok teaser also had record viewing for a trailer a couple of days before.
The Last Jedi trailer has 16.5 million views in less than 24 hours.
- Thread starter PixelMagic
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Is this some kind of a record? Because I thought Disney's Thor: Ragnarok teaser also had record viewing for a trailer a couple of days before.
Actually, as was pointed out at the time there were 40 million plus views of the various first Beyond trailers. It was one of the top 10 most watched trailers of all time at the time. The second trailer had 20 million plus.
I remember talk of Facebook views, and big differences between what constitutes a "view" on Facebook (you saw it for one second while scrolling) and YouTube (you watched nine seconds of it, or something along those lines)
Or am I remembering it all wrong?
Or am I remembering it all wrong?
Again that's not the case. Just go to the official YouTube page for each franchise and check it out for yourselves.
Paramount Pictures YouTube channel => Star Trek Beyond trailer #1: 18 million views after 16 months, Beyond trailer #2: 6 million views after 11 months.
Paramount Pictures International YouTube channel => Star Trek Beyond trailer #2: 1.5 million views after 11 months, Beyond trailer #3: 1 million views after 9 months.
Star Wars YouTube channel => The Last Jedi teaser trailer: 30 million views after 8 days.
Paramount Pictures YouTube channel => Star Trek Beyond trailer #1: 18 million views after 16 months, Beyond trailer #2: 6 million views after 11 months.
Paramount Pictures International YouTube channel => Star Trek Beyond trailer #2: 1.5 million views after 11 months, Beyond trailer #3: 1 million views after 9 months.
Star Wars YouTube channel => The Last Jedi teaser trailer: 30 million views after 8 days.
But there are more places to watch a video than YouTube, see this screengrab from way back when (and hence the debate about what constitutes a "view"):
a) I wasn't replying to you. I was replying to the post above from yours. I agree with your previous post that Facebook "views" aren't real views at all.
b) In any case, the same applies to the Star Wars The Last Jedi trailer. By a hundredfold unfortunately.
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I still haven't watched The Force Awakens, let alone Rogue One. My interest in Star Wars is at a low ebb. I doubt I'll be seeing this new movie either.
That said, Star Trek has been playing a game of 'catch-up' with the Wars franchise for 40 years, and has never (and, probably, will never) actually manage to reach that level of popularity. There are a lot of people with a massive public affection for Star Trek, but the laid-bare truth is that there is nothing that can be done that can put Trek in the same stratosphere that Star Wars has inhabited for 40 years, and most likely will continue to for many decades to come.
Truthfully, they're better off celebrating the differences between the franchises, and simply doing Star Trek as best as they can, instead of even trying to compete with Star Wars on territory that Star Wars completely and comprehensively owns. This is part of the reason why I think fundamentally Trek's return to TV is a good thing. TV is Star Trek's ancestral home, and probably the medium in which it thrives best.
That said, Star Trek has been playing a game of 'catch-up' with the Wars franchise for 40 years, and has never (and, probably, will never) actually manage to reach that level of popularity. There are a lot of people with a massive public affection for Star Trek, but the laid-bare truth is that there is nothing that can be done that can put Trek in the same stratosphere that Star Wars has inhabited for 40 years, and most likely will continue to for many decades to come.
Truthfully, they're better off celebrating the differences between the franchises, and simply doing Star Trek as best as they can, instead of even trying to compete with Star Wars on territory that Star Wars completely and comprehensively owns. This is part of the reason why I think fundamentally Trek's return to TV is a good thing. TV is Star Trek's ancestral home, and probably the medium in which it thrives best.
Star Trek owes its existence as a film franchise to Star Wars, but any game of "catch-up" there might once have been began and ended with TMP. They've been running in separate races ever since.
We kept a running tally, go look for yourself... The various trailers totaled 40 million. They hit 20 milion in less than a week. The official beyond trailer was actually ranked second in views. How soon they forget. Lol
Even with your calculations, that's 40 million views for 4 trailers after 16 months from multiple YouTube channels for Beyond vs 30 million views for 1 teaser after 8 days from a single YT channel for The Last Jedi.
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Star Wars and Star Trek just play in different ballparks to different audiences. Disney and Lucasfilm are trying to go after the next generation in addition to long time fans. CBS/Paramount continues to point Trek directly at older folks like me.
Case in point, when I saw TFA and Rogue One at the theatres, people were there with their families, I doubt there was anyone there older than forty. When I saw Beyond at the theatres, I was probably the youngest there, and I'm in my early thirties. Beyond felt like I was in a theatre attached to a senior citizens home.
I also wonder if the last forty years of "government is bad" has damaged Trek to some degree with audiences? In Trek, government and the military are mostly good guys with some exceptions. Star Wars gets to play against the government and military which seems to be pretty popular now.
In short, fighting the power seems to be good for business in entertainment.
I don't think they can do much more to make them appeal to a wider audience than the reboot movies already did without seriously dumbing it down too far, that's the rub for me. Consider the last outing, we had a comedy intro with cute creatures, keenser and a general fun family friendly vibe with spectacular big budget visuals. What more can be done?
You have to work on projects that draw younger demographics in. Cartoons and video games. The movies themselves, I don't think, are a problem. You just have a quickly dwindling fan base, and not much to lure the next gen in.
Exactly! I can't stress enough how many young fans the Star Wars franchise has earned the past years from the animated series Clone Wars and Rebels. Even more than the prequel trilogy films. Star Trek also needs animated shows and (quality) video games to renew its fan base.
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The lifeblood of any forward-thinking franchise is getting 'the kids' on board.
If there is a criticism I can make about the way these movies were handled, it's that it felt like Paramount and Bad Robot dropped the ball in terms of maximizing the (considerable) goodwill that the 2009 movie had with new audiences. We forget that now, but it actually made a big splash in terms of revitalizing interest in the franchise. But instead of striking in the fire while the iron was still hot, they seemed content to rest on their laurels. It felt like, the Star Trek franchise had gotten a much-needed and long-overdue shot in the arm, but that they weren't willing to build on that. It felt like there was a drought between movies, so when STID came along it was an anti-climax ('the kids' having forgotten all about the previous movie by then). And the same was true again of ST:B. I can relate with The Wormhole's experience above of being the youngest guy in the theatre I saw it in, and I'm only in my mid-30s.
It isn't like people didn't know they existed. But that hot buzz which the 2009 movie generated was cold by the time the sequels came out. There needed to be.... something.... between them to help kick them along a bit. We got nothing.
As much as I like the Kelvin movies, I think the moment has passed now. We're nearly a decade later, and what seemed like a fresh new approach in 2009 feels like it has gotten stagnant. That's totally down to bad management.
If there is a criticism I can make about the way these movies were handled, it's that it felt like Paramount and Bad Robot dropped the ball in terms of maximizing the (considerable) goodwill that the 2009 movie had with new audiences. We forget that now, but it actually made a big splash in terms of revitalizing interest in the franchise. But instead of striking in the fire while the iron was still hot, they seemed content to rest on their laurels. It felt like, the Star Trek franchise had gotten a much-needed and long-overdue shot in the arm, but that they weren't willing to build on that. It felt like there was a drought between movies, so when STID came along it was an anti-climax ('the kids' having forgotten all about the previous movie by then). And the same was true again of ST:B. I can relate with The Wormhole's experience above of being the youngest guy in the theatre I saw it in, and I'm only in my mid-30s.
It isn't like people didn't know they existed. But that hot buzz which the 2009 movie generated was cold by the time the sequels came out. There needed to be.... something.... between them to help kick them along a bit. We got nothing.
As much as I like the Kelvin movies, I think the moment has passed now. We're nearly a decade later, and what seemed like a fresh new approach in 2009 feels like it has gotten stagnant. That's totally down to bad management.
I fully agree.
They missed the opportunity that the expectation of the reboot brought with Star Trek 2009. They could have continued with stories involving young, inexperienced Starfleet officers in dangerous space exploration adventures.
And, yes. They seemed content to rest on their laurels, especially because JJ Abrams has apologized for STID.
"Any movie, any story has a fundamental conversation happening during it. There's a fundamental argument; there's a central question. And I didn't have it...I felt like, in a weird way, it was a little bit of a collection of scenes that were written by my friends - brilliantly talented writers - who I somehow misled in trying to do certain things. And yet, I found myself frustrated by my choices, and unable to hang my hat on an undeniable thread of the main story. So then I found myself on that movie basically tap-dancing as well as I could to try and make the sequences as entertaining as possible."
In my opinion, unfortunately, it is too late to put Kelvin Timeline back on track.
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