Aren't these rules for a specific contest though? It''s been said that LucasFilm is "friendly to fan films" .. have they set out any guidelines for fan films outside of the rules listed for a specific contest?
They clearly tolerate it, and there's even some indication that they expressly issue tools to support non-contest films (including those that break several of the contest rules), but I so far haven't been able to find any actual policy document dealing with films outside the contest.
Perhaps a better starwoid than I can navigate the labyrinthine depths of Lucasfilm and come up with something concrete.