A movie ticket today costs about 20 bucks.
Where do you live where the average price of a movie ticket is $20? If you cared to do just a little research, you'd find the average ticket price to be $8.61.
Sorry, that was including 3D, IMAX and popcorn (the revenue of popcorn doesn't go to Pramount, though). Blockbusters are more expensive to watch than our 5-dollar tickets for an arthouse movie, but you'r right, while someone pays 20 bucks to see a blockbuster, there's probably only counting 12 - 15 of it as ''box office".
In other words, you are attempting to skew numbers to make a point you don't have adequate data to back up. The average ticket price presented does include all upcharges including 3D and IMAX. What that means is, more often than not, people are not seeing films in these formats as often as standard 2D.
Personally, as I hate 3D, for most films, I will not pay the upcharge to see it that way. Moreso, I have only seen one film in IMAX this year and will only see one other (Avengers and Star Wars). Everything else, I am perfectly content to see most films in standard 2D. I am not the exception to the rule.
What I probably am the exception to the rule is that I know that Carmike has a special from 4-6 everyday where a 2D show is only $5.75. (At least in Nashville.) Not everyone does. My fiancée and I typically go to those movies on the weekend. Why spend $18-$24 for both of us when we can pay $11.50?
Also, no, popcorn does not count in the ticket price and it's unfair to include that in your estimate. No one forces you to buy the bucket when you see movies.
