If there is going to be a new Trek, I'd like to see a series that aims for five years, not seven. Let's have a bit more urgency and really get down to business from season 1, instead of waiting for a couple of years before things truly start to happen.
Urgency for what?
Exactly.
Star Trek is a situation-oriented story, not a goal-oriented one. Some shows are about a goal, solving a specific problem.
Star Trek is just about Starfleet serving Federation interests by patrolling, defending and expanding it (via exploration). There isn't something that urgently needs to be done - there's no goal state to be achieved. It's maintenance.
It's good that
Star Trek is not goal-oriented. Maintenance means that the story possibilities are expanded and you never fall into the dreaded
Gilligan's Island trap where every episode is a foregone conclusion because it's always about them striving but failing to reach the goal.
Starfleet can play space cop, space soldier, explorer and dabble in diplomatic squabbles. And there are all the personal stories revolving around the main characters. That's as broad a range of story types as any I can imagine on TV, and could fill five years or seven, or seventy.
Star Trek should be serialized in the sense that characters remember what happens from week to week, so they don't give the impression of being amnesiac, stupid or mentally unstable. Other than that, the Starfleet job description demands that the show be episodic or built around short serialized arcs.
If they can attract international funding, that might justify
Star Trek's presence on a major network. But CBS is the wrong audience; CBS might make the series but sell it to NBC or Fox, where the audience makes more sense. Use international funding to reduce the licensing cost because it's doubtful even a mass-market genre show will earn its keep on a network without some sort of subsidy. (Then again, NBC might get desperate enough that, say, 4M-5M seems like a decent sized audience.)
I just cringe at the though of
Star Trek on basic cable and premium cable would never touch it. Maybe AMC, they've made a name for themselves as HBO-jr.
It's just one of a mix of revenue streams that are being combined to offset declining Nielsens, and can be offset by the fact that
Star Trek would do better than average in international revenues, DVD sales and paid downloads, all of which are also becoming more important.
I wouldn't mind seeing Starbucks in the 23rd C

and I don't think brands like that are just going to vanish in the future, but it's just not
Star Trek's (anti-capitalist) style.
Paramount and CBS have hopefully learned their lesson about crowding the feed bin with too much Trek at the same time. If you stick with just the film series, the fans seem to be a little hungrier to go see the film. It helps keep up anticipation, and doesnt dilute interest from being too available.
There's no evidence that too little or too much
Star Trek is a factor in any of this. If
Trek XI had sucked, it would have flopped and everyone would be saying it was "too soon" for more
Star Trek. When ENT was cancelled, I remember folks around here saying it should lay dormant for at least 10 years so people would want more. Well guess what, they "wanted more" after four years. What they really wanted was something worth watching and that's popular at any time interval.
You're right about the whole reality TV influx... I haven't actually bothered with TV for about 5 years as a result...
There's more drama (and more good drama) than ever on TV but it's spread out across many cable channels. Network TV is losing its audience and retrenching with too much reality TV crap. For the most part, the good stuff is on cable.