I'm not saying I wouldn't be happier if there were no product placement at all. But it's increasingly unavoidable these days, and the Season of Deodorant Ads was the worst I've ever seen.
The deodorant ad season was bad, but my worst example of product placement was the chewing gum episode of Smallville a couple of seasons back. The damn gum should have been listed as a guest star it was featured so heavily.