I'm not saying I wouldn't be happier if there were no product placement at all. But it's increasingly unavoidable these days, and the Season of Deodorant Ads was the worst I've ever seen.
The deodorant ad season was bad, but my worst example of product placement was the chewing gum episode of Smallville a couple of seasons back. The damn gum should have been listed as a guest star it was featured so heavily.
, where her characterization is concerned I'd rather see more of her in-uniform side. In the first season, she was this cool, tough, gung-ho character, played nicely against the actress's type, but ever since she's lost that edge and been defined primarily as an object of romantic or sexual interest, which is reverting to an old-fashioned way of writing a female character. So if anything, the problem is that Jo has been too much "out of uniform" in a figurative if not literal sense.