Alex Ross has an amusing anecdote about this huge argument he had with Elliot Maggin about how the lightning worked. In Kingdom Come, which Ross co-plotted, Marvel zaps Superman with his magic lightning like in that video. Ross' intent was that he was summoning the lightning like normal but then using super-speed to move out of its way, so that it'd hit Superman. But Maggin, who was writing the Kingdom Come novelization, felt it made no sense for the spell to be able to miss its target and wanted to interpret those scenes as Marvel mentally willing the lightning in Superman's direction, like an extra superpower.
The way Ross tells it, the two got into this ridiculous all-perspective-lost argument about it, two grown man roaring and fuming at each other about how magic lightning is supposed to work, dammit.