I actually agree with this quite a bit, and I say that as a fan of the 2009 reboot.I think Star Trek (2009) is actually the closest Star Trek has ever been to a superhero movie. This movie straight up could be a MARVEL movie. Right from it's "origin stories", the constant bickering, the generic badguy, to the worldending disaster. And out of the new movies it's... the most okay-ish one? Like, I really dig every single minute, every single moment, every single piece on screen of it. It just breaks down as a whole. Which... ugh... J.J. Abrams is probably one of the absolute best technical directors in Hollywood right now. Yet he has not done a. single. fucking. movie. where the plot makes ANY sense or the story amounts to anything beyond the absolute upper surface level. Which is a shame, because he handles a lot of properties I really care(d) for.
If I had to make my dream come true - I would like to have a Star Trek movie (or series season arc) based on an existing SF short story. Some high-concept head-scratcher, that give a good outline for the story. And than have a team like Abrams' and his writers to put every single story beat of that into an exciting scene.
Unfortunately, Star Trek has been stuck in the muck on this issue for a long time now...and let me tell you why. Someone somewhere at some point in time got it into their heads that for Star Trek to make "TEH BIG MONEE" it needs to be less "sci fi geeky" and more accessible. This is really unfortunate, when you see more classic sci fi genre movies like "Arrival" and "Gravity" being relatively successful in the recent marketplace, as well as shows like "The Expanse," which does a great job combining legit sci-fi with action adventure (see also: TOS).