This is what I meant in an earlier post...imagine a world where an entertainment consumer can essentially order up content that fits their exact taste and preference down to the most minuscule sub-variation that will then be written by and AI, created by computers using AI versions of physical actor models and their voices, and displayed to the consumer.
"Computer, create a 10 episode run of a season of Star Trek Deep Space Nine that takes place after the events of "What you Leave Behind" and features a return of Benjamin Sisko. Omit the Rom character, and no holosuite episodes."
or
"Computer, recreate the series Star Trek Voyager using the same characters and assets where tensions between Maquis and Starfleet are never resolved and damage to the USS Voyager is cumulative and can only be repaired in-universe."
It sounds farfetched but we are approaching a point where such things will become *technically* possible. At first, they won't be any good, and they'll be obvious fakes. But they'll keep getting better...and have pretty dramatic cultural implications...