I am saddened to agree...the entire cultural and financial landscape are different in ways that aren't really favorable to Trek.
I also think you're right about the Kelvin movies...a lot of squandered potential! The marketing for Beyond was kind of oddly muted. It's almost like they didn't really believe in it.
Yes, the marketing for BEY was really abysmal. It was practically non-existent, except for Rhianna's "Sledgehammer" song.
I think that, and the fact that they delayed STID 4 years after they had build so much momentum on the success and energy of the first film really killed their chances of building a nice little film franchise.