Every person I've introduced Community to has become addicted to the show. There's plenty more audience out there for it, the timeslot plus the network is holding the show back.
watching the show and watching the show that advertisers are aware are a little different.
network doesn't care that the show is illegally downloaded by half a billion people (sounds about right?), or that 3 million people down loaded the show from Itunes if that doesn't help ad-revenue, gods they don't even care about DVD sales to a degree, because they have to justify the expenses now.
I supppose if they could prove halfa billion peopel were downloading Community all acrous the world they could ake some serious product placement deals or hard code advertising into the show with watermarks and shit.
Which sounds like collusion.
...online viewership just doesn't hold water with networks. The money is coming from advertisers who are paying for the show to be watched on television. We make some online revenue, but it pales in comparison to what we need to make a show, especially one the size and scope "Chuck" is.
One of the smartest things I've ever seen is the Subway campaign, because that does resonate with the advertiser. The advertiser might say, "Well, if they're willing to buy sandwiches to keep a show on the air, there may be some merit to it."
This quote from Zachary Levi ("Chuck" on Chuck) is relevant:
...online viewership just doesn't hold water with networks. The money is coming from advertisers who are paying for the show to be watched on television. We make some online revenue, but it pales in comparison to what we need to make a show, especially one the size and scope "Chuck" is.
Advertisers want to see numbers on live viewers, not torrenting, time shifting, iTunes, or disc sales.
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