I never said physical media was dead, I said it was dying a rapid death.
And my point is that it's premature to assume its death is inevitable, because that's what people said about vinyl decades ago and they were proven wrong. The point is, don't make assumptions ahead of time. They often end up embarrassing in retrospect. There are as many forms of media whose imminent death has been predicted as there are forms of media. Print is dead, theater is dead, movies are dead, it's all been claimed. So I have good reason to be skeptical of any such prediction.