Just saying, it's tough to raise awareness of something if you're not actually aware or familiar with that thing yourself. It's actually counter-productive.
For example, he talked about how the actress playing Kahlan was a perfect casting. People got excited, because he appears to be connected to the show, and thus inside info. How does he determine a perfect casting, though, if he's never read the source material, and thus really has no idea about the character outside of what he's seen or heard? Not a useful statement if all he meant was that the actress is hot, or looks kewl holding a sword. Being actually familiar with the series, the plotline, and the characters would have made his comments semi-credible. Knowing that he's NOT familiar with the material, well....