I may be playing the devil's advocate here. But I got the feeling that a lot of Trek fans, including me, at some point, are overhyping the movie in desperation.
A lot of us, thought or at least worried, that Star Trek as a TV/Movie franchise was now death for a couple of years. Enterprise didn't have the same commercial success than preceding series, while the recent movies didn't either. Star Trek have been around almost every year since 1987, its incredible in television history. It felt realistic to expect tptb (executives) to put Star Trek to rest for a couple of years. Maybe even something like 10, 15 or 20 years.
Now here come the big surprise. They announce a new Star Trek movie, headed by a director on the rise (JJ Abrams). Already at that point its beyond our wildest dreams. Its not about the quality of the product anymore, its about the survival of our beloved franchise. We don't mind if Star Trek have become only a brainless action blockbuster movie anymore. Average Trek is better than no Trek. Sure the movie have many faults, but we dont care. Star Trek is alive and its a commercial success!
Is it the right signal to send? Thats is Average Trek is better than no Trek.
I must admit that somehow I feel the same way. The franchise needed a commercial success at that point. But I got another signal to send. Now that the introduction of the rebooted characters is over. I wish the next Trek movie will have a stronger storyline.

A lot of us, thought or at least worried, that Star Trek as a TV/Movie franchise was now death for a couple of years. Enterprise didn't have the same commercial success than preceding series, while the recent movies didn't either. Star Trek have been around almost every year since 1987, its incredible in television history. It felt realistic to expect tptb (executives) to put Star Trek to rest for a couple of years. Maybe even something like 10, 15 or 20 years.
Now here come the big surprise. They announce a new Star Trek movie, headed by a director on the rise (JJ Abrams). Already at that point its beyond our wildest dreams. Its not about the quality of the product anymore, its about the survival of our beloved franchise. We don't mind if Star Trek have become only a brainless action blockbuster movie anymore. Average Trek is better than no Trek. Sure the movie have many faults, but we dont care. Star Trek is alive and its a commercial success!
Is it the right signal to send? Thats is Average Trek is better than no Trek.
I must admit that somehow I feel the same way. The franchise needed a commercial success at that point. But I got another signal to send. Now that the introduction of the rebooted characters is over. I wish the next Trek movie will have a stronger storyline.
