6. Let’s talk about Final Crisis #6 – the book, as you mentioned, did well for you, and sold out, but that was the “conclusive” death of Batman, despite the conclusion of the “Batman R.I.P.” storyline in the Batman series in December – and no one really paid attention. I mean – you showed the body...?
DD: I agree – and as I said, the book did sell out, but also, it’s issue #6 of a 7-part series, so that issue #7 is one of the things that we want people to read to understand the full scope of the story that’s unfolding.
Also, we’ve been pretty upfront about what our plans are for Batman and the Batman family, and I think that everyone needs to hang on until Final Crisis #7 hits the stands. Following that, we can open up the discussion on our publicity for it.
7. When it does come to seeking and getting mainstream media attention on a big story such as the “death” of Batman, is it what it appears to be, that is, a delicate combination of not wanting to go to the well too many times for what may be seen as trivial twists of story as well as not wanting to try to hook someplace like The New York Times with something that can seem like crying wolf?
DD: Again, I think some of that will be answered with people see Final Crisis #7. If we went over the top with issue #6 in presenting the conclusion of that issue, we would have looked very foolish at the conclusion of issue #7. At this moment, I’d rather let the product speak for itself.